eegee's — Matt Walker Creative

eegee’s

🍉 🍋 🍓 eegee’s, Tucson’s iconic everyday celebration destination, came to us at Commit Agency to redesign their website and update their social presence as a part of a larger brand refresh before entering Phoenix as their next major market. Part of that evolution was an ongoing series of vibrant, animated social ads that boost visibility and continue to harness the brand connection for their brand lovers.

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Website

The main goal of the website redesign was to utilize visual style and storytelling to represent the brand more appropriately with their updated brand positioning. This web update included brand education for consumers in new markets that were unaware of the brand and their unique differentiators. Another major goal was the seamless integration of a rewards app and an online ordering system to continue to enhance the customer journey and sweeten every moment for their brand lovers. The site was designed to meet Level AA conformance for ADA web accessibility standards.

🏆 Silver District ADDY Award Winner (AAF District 12) - User Experience
🏆 Silver District ADDY Award Winner (AAF District 12) - Interface & Navigation
🏆 Silver District ADDY Award Winner (AAF District 12) - Responsive Design

Making the News with Free, Organic Social Content

After garnering thousands of likes and hundreds of excited comments, the “Squeegee“ April Fools post of 2021 was picked up by multiple Arizona news stations, extending the organic reach of the original post.